Transit Tracker & Mobile Advertising
A great service for riders, and a powerful tool to build your business.
M2P Marketing’s fully hosted and integrated SMS platform allows any transit agency to offer this new bus and train arrival information service with little effort, time or cost.
Our mobile messaging service has been delivering SMS to individuals, enterprise and governmental users since 2005. This proprietary and mature mobile device platform connects almost all US mobile networks to allow two-way messaging services. Transit Tracker SMS can utilize Google Transit (GTFS) files to allow transit agencies to quickly upload bus routes and schedules, as well as real time utilities to deliver arrival information to each route or bus stop location. Transit Tracker SMS-MMS can operate under these two billing models:
Transportation agency subsidies the use of the service. In this model, M2P Marketing provides messaging services and bills the partner for each transmitted message. This option offers the fastest user adoption and benefits transit authorities as information services become faster and fully automated..
M2P Marketing provides a channel for local, regional and national brands to have their advertising messages inserted into outgoing SMS-MMS messages. Advertisers are offered a sophisticated on-line ad creating solution so that they can precisely target transit users at the time when their location is known. M2P Marketing and transit authorities share the revenue collected from the advertisers and transit users are offered a valuable information service.
Transit SMS is a hosted application, all components of the service are managed by M2P Marketing. Users, both transit managers and advertisers access our services through a secure web interface to manage information. This service offers reporting functionality to help both transit managers and advertisers in planning and decision making. Time of implementation varies on your location and availability of scheduling or real time data. In certain cases the service can be deployed and fully functional within weeks.
M2P Marketing is looking to partner with transit agencies interested in providing enhanced level services to the public. We are excited about Transit SMS because it is a true logistical and financial partnership for all involved. The public benefits from availability of valuable scheduling information at their fingertips. Transit agencies are able to provide enhanced services to their users and expand advertising capabilities. Advertisers gain access to a location based advertising channel which allows them to attract new users for their products and services. Please contact us today to discuss how your agency can take part in this innovative program.
TriMet (Portland), Salt Lake City, New Orleans, Denver (currently in beta testing), Tallahassee and Chico, California riders have a new way to receive real-time and sheduled arrival information for buses and trains: text message.