What is local SEO?

Search Engine Optimization or SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. It encompasses both SEO and other targeted demographic marketing tools, such as adwords, link-backs, digital page take-overs, and other forms of web-based marketing.

SEO/SEM isn’t just about building search engine-friendly websites. It’s about making your site better for people too. A well-crafted, SEO-structured website allows for search engines to find your website quicker and furthermore, send clients and potential customers to the right place quickly and efficiently. Writing for SEO is concise and targeted, making information easier to process and increasing sales through having a more direct message. At M2P Marketing, we’ll craft a website and a marketing plan that will optimize your entire online presence.

Why speed is so important:

Source: Stone Temple

2017 Localized Organic Ranking Factors

Source: Moz.com

Moz Organic rankings 2017

How does SEO/SEM work?

It’s all about relevancy and popularity. If you think of the internet as a giant subway, each individual page of content is one stop in a huge transit system. A search engine, then, is something of a scheduler, or a route controller: it seeks hints from your text about where you want to go and compares it to the actual stops on its giant map. SEO optimization is a method of selecting keywords to get those giant search engine’s attention. Entire content is rewritten to guarantee the maximum use of key words and phrases to help guide that train to where it wants to go.

It’d be a bit too simple if it was just the title of the station or it’s summary. Search Engines these days can tell whether the information is actually useful by comparing content to keyword, as well as determine popularity. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results. Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).

These algorithms often comprise hundreds of variables. We think about them so you don’t have to.


Our SEO/SEM marketing services are usually bundled in with an essential Programmatics package, focused on bringing your company’s marketing into the new age.

If you’re interested in learning more or seeing how we can help you achieve your marketing goals more efficiently, contact us below.