Consumer’s media habits have evolved: are you keeping up?
[dropcap]I[/dropcap]n the past decade, the advertising industry has changed dramatically. Gone are the days when you could reach everyone with TV, radio and newspaper. These days, people spend more time online, on different platforms and they don’t have large attention spans. This puts an impetus on the advertiser to reach the consumer in different ways. M2P Marketing can help companies with different objectives reach their goals by using a variety of digital platforms.
Adapting to technological change
M2P Marketing was born under the name Mobile Marketing LLC, which starting as a provider of text message marketing. Our business has evolved since then, but our philosophy has not. We look at change as an opportunity rather than an impediment and we want to engage consumers where they are. Whether that is via text message, email, mobile device, or automated ads based on web behavior, M2P Marketing will help you target a changing consumer base.
HUMANS PULLING THE LEVERS YIELD BETTER CAMPAIGN EXECUTION
M2P Marketing focuses on audience targeting and segmentation so brands can buy ‘people’ rather than placements. Our real-time feedback lets us optimize client campaigns on metrics that are important to them. These campaign insights help us learn about your audiences and optimize marketing initiatives overtime so they deliver better performance. The age of Big Data is upon us, and nowhere is this felt more keenly than in programmatic marketing and Real Time Bidding (RTB). Programmatic marketing platforms can process 30 terabytes of data each day – reaching 99.9% of the Internet for brands, agencies, and publishers. What does that mean for our clients? Insights are our specialty. What used to take a year to accomplish via research panels can now be attained in just a few days. The insights we learn can be applied throughout the organization, including all content development, offline media development and even product development. We help make you savvier marketers.
THE NECESSARY SCALE TO SUPPORT FUTURE GROWTH
M2P Marketing’s programmatic platform helps achieve a scale parallel to broadcast TV and is a superior tool for clients seeking to message to a wide targeted audience. Envision a (near) future where programmatic media buying will play in all channels, including radio and television. More than that, with accelerated audience fragmentation, programmatic marketing may become the most important way to reach a desired audience at scale.
TARGETING CUSTOMER ENGAGEMENT THROUGH CONTENT OPTIMIZATION
With highly relevant content, created and delivered with precision at the individual consumer level, our Real Time Bidding (RTB) platform breaks new ground in customer engagement. Learning how to use this technology to fine-tune messages and to deliver a seamless brand experience across channels and devices.
EFFICIENT TECHNOLOGY FOR SEAMLESS CUSTOMER EXPERIENCE
M2P Marketing’s Real Time Bidding programmatic trading platform is valued for its ‘frictionless and efficient transactions’. Our clients appreciate the freedom from the manual burdens of the direct sales Insertion Orders and optimization processes. And they appreciate the ease with which they can deliver a seamless customer experience across channels and devices. Even small advertising budgets can play on the same field as the BIG BOYS!
TEST AND LEARN
All of our clients have an idea of who their target audience is going into a campaign, but data collection, analytics and audience segmentation let them test their assumptions. We strongly support a ‘test and learn’ philosophy on an interactive basis–a new paradigm? M2P Marketing’s programmatic platform provides much needed flexibility which is essential in today’s environment. Your customers change behavior over the course of minutes, so an annual marketing plan just isn’t as useful anymore.
IDENTIFY AND REACT TO CHANGES IN REAL TIME
M2P Marketing analytics provide our clients the opportunity to inform and improve campaigns immediately. Our platform uniquely identifies online habits and emerging behavioral trends. By looking at this online behavior, our platform can create look-alike models in real time to identify new pools of prospects.