I can prove that programmatic marketing works: you’re reading these words, right now.

As marketers, our main goal is to put the right message in front of the right audience at the right time, and big data is making our lives a lot easier. At M2P Marketing, our key demographic is small business owners who are looking to improve their online marketing, which is why we ran a campaign directed at – well – you.

To put it simply, we help marketers find potential customers who are in the market for their product or service and then deliver ads to ONLY that person. John Wannamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Well, we can help you figure out which half and eliminate as much of the waste as possible.

How does it work? Most online users pick up cookies into their browsers that can be targeted with programmatic marketing. Programmatic marketing is a method of buying and selling ads that can be targeted to users who have expressed interest in a product or service. For instance, if someone goes to the website for The Masters and browses tee times on GolfNow.com, that user is most likely a golfer. If somebody searches the terms, “Heating and Cooling Companies” or “Best Heat Pumps”, they probably could use some HVAC services.

If you’re confused about how it works or question its efficacy, this article by Adweek does a nice job summing it up. Or if you would like to have a quick conversation to see if this would be a good fit for your company, give us a call. We can run over case studies with other clients in the Portland market or help put together a customized plan for you.