Transit Advertising by SMS or MMS Text Messaging is a unique transit advertising mobile service and business model which enables riders and users of public and private transit systems to request and within seconds receive bus and train arrivals in real time or schedules of buses at the location of interest via SMS or MMS. Transit Tracker by Text is quick, inexpensive and effective. M2P Marketing’s fully hosted and integrated SMS and MMS platform allows any transit agency to offer this new bus and train arrival information service with little effort, time or cost. 

This highly popular service continues to grow, particularly in Portland, Oregon and throughout North America where the use of text messaging has been doubling or tripling every year for the last decade. Public’s interest for the use of public transit is also on the rise. Cost of fuel, desire to protect the environment and many public initiatives are increasingly turning commuters or casual drivers to consider taking buses or trains for all or part of their journeys. One of the important factors in making the public transit a part of one’s daily routine is convenience. People like to know when thier buses are arriving so that they can plan their time better; doing what is productive, instead of waiting at the bus stop.

Transit SMS is built on M2P Marketing’s Proprietary SMS/MMS MOSS Platform Technology

Our mobile messaging service has been delivering SMS to individuals, enterprise and governmental users since 2005. This proprietary and mature mobile device platform connects almost all US mobile networks to allow two-way messaging services. Transit Tracker SMS can utilize Google Transit (GTFS) files to allow transit agencies to quickly upload bus routes and schedules, as well as real time utilities to deliver arrival information to each route or bus stop location.  Transit Tracker SMS-MMS can operate under these two billing models:

Subsidized Service

Transportation agency subsidies the use of the service. In this model, M2P Marketing provides messaging services and bills the partner for each transmitted message. This option offers the fastest user adoption and benefits transit authorities as information services become faster and fully automated..

Advertising sponsored service

M2P Marketing provides a channel for local, regional and national brands to have their advertising messages inserted into outgoing SMS-MMS messages.  Advertisers are offered a sophisticated on-line ad creating solution so that they can precisely target transit users at the time when their location is known. M2P Marketing and transit authorities share the revenue collected from the advertisers and transit users are offered a valuable information service.

Deployment

Transit SMS is a hosted application, all components of the service are managed by M2P Marketing. Users, both transit managers and advertisers access our services through a secure web interface to manage information. This service offers reporting functionality to help both transit managers and advertisers in planning and decision making. Time of implementation varies on your location and availability of scheduling or real time data. In certain cases the service can be deployed and fully functional within weeks.

M2P Marketing is looking to partner with transit agencies interested in providing enhanced level services to the public. We are excited about Transit SMS because it is a true logistical and financial partnership for all involved. The public benefits from availability of valuable scheduling information at their fingertips. Transit agencies are able to provide enhanced services to their users and expand advertising capabilities. Advertisers gain access to a location based advertising channel which allows them to attract new users for their products and services. Please contact us today to discuss how your agency can take part in this innovative program.

TriMet (Portland),  Salt Lake City,  New Orleans,  Denver (currently in beta testing),  Tallahassee and  Chico, California riders have a new way to receive real-time and sheduled arrival information for buses and trains: text message.